I like to open a bobblehead gifts store and every time I passed a gift store , I shall go in and look carefully. I think bobblehead store as long as find the appropriate theme, can run very successfully. In June 2006, I took out most of money and opened a special custom bobblehead(bride and groom bobble heads) boutiques for the customer.
For money less operators, neighborhood average college and high school were concentrated the rent is relatively cheap, and can ensure traffic, is a good choice. But bobblehead store unit selection must also carefully according to the grade of the stores and goods, such as the boutique, high-grade gift store, more suits to choose in high-grade office building with blocks or upscale shopping mall, if business although some fashion but the grade is relatively low gifts , then near the school shop, is more appropriate choice.
Bobblehaed store management have four elements:
First is theme, no theme bobblehaed store it is difficult to attract fixed customers, at present gift store function has been gradually began to refine, such as couples bobblehaed shop, the girl bobblehaed store, boys bobblehaed store, DIY bobblehaed (custom bobbleheads Dallas) store, and specialty stores, such as all kinds of brand gifts . Theme gift store not only has distinguishing feature name up, must also make gift novel unique, the operator need to continue to rich and colorful products, develop new feature and new products.
Followed by propaganda, bobblehaed store, there are a lot of propaganda way, according to the theme of the store features to attract target consumers directly, is the most effective way. To prepare gift store promotion, in addition to design the store image, the necessary promotion, promotion is also very important. Such as a high-grade gift for white-collar store, launched a free premium etiquette appreciation lectures, to help the white-collars correctly select high-end gifts , and improve the choice of gift for taste, make a lot of white-collar workers in addition to his gift to the selected .
Third, regardless of high school low-grade gift store, should respect from store display the habit of customers choose gifts . Some gift store operators according to their own intend to differentiate gifts display area, thought can style, so actually because bobblehaed (custom bobblehead couple) different, the purpose of choosing the gifts select habit is different also, therefore, according to the commodity categories to classify show, make the customer can compare similar goods in the multiple choice, are more likely to stimulate consumption desire.
The fourth is to closely cooperate with all kinds of festivals, in addition to birthday, wedding gifts, different festivals also contributed to the bobblehaed of the different selling point, so be good gifts store, be sure to adjust in time according to the different festivals supplies, and completes the main commodity publicity and display.
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